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Combining cooling minerals, active moisture absorption and rapid drying to create a continuous cooling effect.
'47 Technologies
'47 Brand Innovations and Technologies
Original '47 headwear sets the standard for quality in sports culture and lifestyle streetwear. As an official partner of major sports leagues (MLB, NFL, NHL, NBA), the brand focuses on premium fabrics, perfect anatomical fit, and specialized textile treatments that give their iconic caps, buckets, and knits their famous lived-in look and long-lasting durability.
Below is a guide to the core materials and construction standards of '47 headwear. Discover how custom wash techniques, blended fibers, and signature fit styles ensure maximum comfort for daily wear while keeping your caps, bucket hats, and beanies looking great for years.